01 BACARDÍ X CAMILA CABELLO
COMM CARD


ROLE: GRAPHIC DESIGNER

CLIENT: BACARDÍI collaborated with BACARDÍ’s design team to create a communications card to be included in the BACARDÍ x Camila Eco Vinyl Mailer, a limited-edition promotional package sent to top press and influencers. This project was a key part of BACARDÍ's campaign to spotlight their partnership with Camila Cabello.

The challenge was to design a card that seamlessly balanced a modern, playful aesthetic with an underlying message of environmental awareness. Every design element had to reflect BACARDÍ's ethos of "Do What Moves You" while also complementing the eco-friendly nature of the mailer, which featured vinyl made from recycled materials.

Through careful typographic choices, vibrant yet sophisticated color palettes, and eco-conscious design elements, the card communicated both the brand’s creative spirit and its dedication to sustainability. The final design enhanced the unboxing experience and reinforced BACARDÍ’s messaging, leaving a lasting impression on recipients while aligning with their values of creativity and environmental responsibility.

PRESS BOXES:


RECORD DETAILS:



FULL RECORD:




COMM CARD:


NEXT