02 ST~GERMAIN CAMPAIGNS
SOPHIE TURNER


ROLE: GRAPHIC DESIGNER

CLIENT: ST~GERMAINI was responsible for developing key creative assets for the St-Germain and Sophie Turner collaboration. This 360 campaign focused on driving the popularity of the St-Germain Hugo Spritz and enhancing brand recognition throughout the summer. My role involved designing event invites, emailers, and personalized recipe cards, ensuring a cohesive visual identity across all touchpoints.

Working closely with the marketing and events teams, I created designs that complemented the campaign’s elegant and fresh aesthetic, aligning with the brand’s lighter, brighter, and spritz-centric messaging. All assets were created over a span of months as each strategic idea was revealed to the public, in efforts to maintain buzz throughout the summer. The campaign began with a staged paparazzi shot, made waves with multiple drops of creative content, and concluded the campaign with a St-Germain x Bergdorf Goodman Spritz Counter culminated in a St-Germain Spritz Counter at New York’s iconic Bergdorf Goodman, where my work was showcased to press, influencers, and consumers alike. THE RESULTS:


EMAIL INVITE:


RECIPE CARD:


ADDITIONAL BTS:


02 ST~GERMAIN CAMPAIGNS
ASPEN INFLUENCER TRIP

ROLE:   GRAPHIC DESIGNER

CLIENT: ST~GERMAINI partnered with St-Germain to create bespoke materials for an influencer trip designed to promote the Hugo Spritz as the ultimate Après Ski cocktail. The scope of work was extensive and time-sensitive, requiring me to deliver ten custom dinner menus, four itineraries, a detailed travel guide, and three visually appealing recipe cards—all within two weeks. Each piece needed to reflect the brand’s refined aesthetic while capturing the charm and allure of the Après Ski experience.

In addition to print materials, Nike Communications was tasked with producing a video for St-Germain’s social media channels. Collaborating with the internal digital team, I developed an illustrative storyboard to guide the video’s creative direction, ensuring it aligned with the campaign’s overarching narrative and visual style. The final video successfully complemented the other campaign assets and drove engagement on social platforms.

Overall, the trip resulted in 82 total pieces of social content, 57 organic peices of content, and 12M+ social impressions.
STORYBOARD:EXECUTION:

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